Managing the press office for Australia’s leading INGOs during humanitarian emergencies
kind Case study:
About EMERGENCY ACTION ALLIANCE
When disaster strikes overseas, Emergency Action Alliance helps Australians respond with speed and impact, getting lifesaving aid to the affected communities. EAA brings together 15 leading Australian humanitarian NGOs to raise funds quickly and efficiently to respond to humanitarian emergencies as they unfold.
Members include ActionAid Australia, Act For Peace, ADRA, Anglican Overseas Aid, Australia for UNHCR, Australian Lutheran World Service, Baptist World Aid Australia, CARE Australia, Caritas Australia, CBM Australia, ChildFund Australia, Oxfam Australia, Plan International Australia, Save the Children Australia, and Tearfund Australia.
SERVICES
MEDIA STRATEGY
KEY MESSAGING
SPOKESPERSON BRIEFINGS PRESS OFFICE FUNCTION
media relations
CROSS-AGENCY COORDINATION
Photo credit: CARE INTERNATIONAL
How we help
Humankind manages the press office function for EAA whenever a humanitarian crisis strikes, as well as being involved in ongoing communications planning, and reporting.
Humankind is on 24-hour call to set up and manage the press office function for EAA whenever a humanitarian emergency strikes. From convening cross-agency emergency meetings, to developing media plans, briefing spokespeople, responding reactively to media when an emergency happens or proactively pitching stories to gain public awareness of ongoing disasters.
Since commencing work with EAA in 2022 we have successfully responded to disasters such as the hunger crisis in the Horn of Africa and the Türkiye/Syria earthquakes, gaining significant media attention for these emergencies and in turn, helping to raise millions of dollars to support people affected.
For the Horn of Africa hunger crisis, coverage included:
For the Türkiye/Syria earthquakes, coverage included:
Humankind is on 24-hour call to set up and manage the press office function for EAA whenever a humanitarian emergency strikes. From convening cross-agency emergency meetings, to developing media plans, briefing spokespeople, responding reactively to media when an emergency happens or proactively pitching stories to gain public awareness of ongoing disasters.
Since commencing work with EAA in 2022 we have successfully responded to disasters such as the hunger crisis in the Horn of Africa and the Türkiye/Syria earthquakes, gaining significant media attention for these emergencies and in turn, helping to raise millions of dollars to support people affected.
For the Horn of Africa hunger crisis, coverage included:
- ABC 7.30
- ABC News
- ABC Radio National AM
- ABC triple j Hack
- ABC Online
For the Türkiye/Syria earthquakes, coverage included:
- ABC Radio National PM
- Sydney Morning Herald
- Guardian Australia
- SBS Online
- Channel 9 Morning News with EAA
- Sky NewsDay with Caritas Australia
- 96FM with EAA
- ABC Radio Overnights with Plan Syria
- ABC Radio Overnights with EAA
- ABC Radio Overnights with Disasters Emergency Committee
