Managing the press office for Australia’s leading INGOs during humanitarian emergencies

kind Case study:

EMERGENCY ACTION ALLIANCE

EAA website

About EMERGENCY ACTION ALLIANCE

When disaster strikes overseas, Emergency Action Alliance helps Australians respond with speed and impact, getting lifesaving aid to the affected communities. EAA brings together 15 leading Australian humanitarian NGOs to raise funds quickly and efficiently to respond to humanitarian emergencies as they unfold. 

Members include ActionAid Australia, Act For Peace, ADRA, Anglican Overseas Aid, Australia for UNHCR, Australian Lutheran World Service, Baptist World Aid Australia, CARE Australia, Caritas Australia, CBM Australia, ChildFund Australia, Oxfam Australia, Plan International Australia, Save the Children Australia, and Tearfund Australia. 





SERVICES

MEDIA STRATEGY
KEY MESSAGING
SPOKESPERSON BRIEFINGS PRESS OFFICE FUNCTION
media relations
CROSS-AGENCY COORDINATION

Photo credit: CARE INTERNATIONAL


How we help

Humankind manages the press office function for EAA whenever a humanitarian crisis strikes, as well as being involved in ongoing communications planning, and reporting.

Humankind is on 24-hour call to set up and manage the press office function for EAA whenever a humanitarian emergency strikes. From convening cross-agency emergency meetings, to developing media plans, briefing spokespeople, responding reactively to media when an emergency happens or proactively pitching stories to gain public awareness of ongoing disasters.

Since commencing work with EAA in 2022 we have successfully responded to disasters such as the hunger crisis in the Horn of Africa and the Türkiye/Syria earthquakes, gaining significant media attention for these emergencies and in turn, helping to raise millions of dollars to support people affected.

For the Horn of Africa hunger crisis, coverage included: 
  • ABC 7.30
  • ABC News
  • ABC Radio National AM
  • ABC triple j Hack
  • ABC Online

For the Türkiye/Syria earthquakes, coverage included: 
  • ABC Radio National PM
  • Sydney Morning Herald
  • Guardian Australia 
  • SBS Online
  • Channel 9 Morning News with EAA
  • Sky NewsDay with Caritas Australia
  • 96FM with EAA 
  • ABC Radio Overnights with Plan Syria
  • ABC Radio Overnights with EAA
  • ABC Radio Overnights with Disasters Emergency Committee




In their words

"Jackie at Humankind Advisory has been instrumental in helping Emergency Action Alliance launch its emergency appeals to the Australian public. Jackie has written and distributed appeal launch media releases and liaised with key media contacts to secure an excellent level of coverage for emergencies such as the Horn of Africa hunger crisis and the Türkiye/Syria earthquakes. Jackie worked closely with our colleagues at the ABC to help secure an important field visit of an ABC journalist to one of our emergency operations sites in Somalia resulting in an increase in awareness about the hunger crisis.

Jackie has been the key liaison point between media, EAA, its members and spokespeople during emergencies, managing and reporting on the interview activities, and ensuring spokespeople were thoroughly briefed.

We look forward to continuing working with Jackie and Humankind Advisory as we continue to grow this important humanitarian alliance."

- KERREN MORRIS, EXECUTIVE DIRECTOR, EMERGENCY ACTION ALLIANCE

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