The Refugee Council of Australia (RCOA) is the national umbrella body for refugees and the organisations and individuals who support them. RCOA’s work is centred around five key areas: research and policy analysis, support for refugees, support for its members, community education, and administration.
As part of its efforts to increase pressure on the Australian government to urgently reinstate humanitarian visas ahead of the federal budget, the Refugee Council of Australia reached out to Humankind to assist with a strategic media campaign comprising reactive, proactive, and opinion-led outreach.
Photo credit: Refugee Council of Australia
We supported RCOA with the development of a media strategy to guide the public outreach to ensure maximum impact in advocating for more humanitarian places for Afghan refugees ahead of the federal budget.
In response to this work and the collective pressure from various stakeholder groups, 16,500 more places for Afghan refugees over four years were announced by the government in the budget - winning the campaign for RCOA and its allies.
A selection of media articles include: SBS News, ABC News, News.com.au, The Guardian, and The Interpreter.